MARKETING
OPPORTUNITIES
Customized Programs to Meet Your Target Market
The Branich Motorsports NASCAR Modified team looks forward to the 2006
campaign, and we realize that it all would not be possible without the help
and support of our family, friends, and sponsors. As the Branich Motorsports
team continues to grow, we are now able to provide more advertising,
marketing, promotional, and public relations options to our prospective
sponsors. Jan Leaty returns to pilot one of the team’s Troyer modified for a
fifth straight year. Jan will compete on the Sunoco Race of Champions Asphalt
Modified tour and other selected regional races. New for 2006 will be our
participation in the NASCAR Dodge Weekly Racing Series at Spencer Speedway in
Williamson, NY. Jan’s son Mike will drive the team’s second Troyer as he
chases the track championship. Our successful team website that went online in
2001 allows us to offer even more opportunity to our prospective sponsors.
| As a marketing partner with us, many
options are available to customize a marketing campaign to suit your
organization’s needs. While we do have different "levels" of sponsorship
like many other race teams, tracks, and series, we know the importance
of customization. |
 |
You may be a small company that would like to try
motorsports marketing for the first time, but don’t necessarily have the
budget of some larger corporations. The great thing about our marketing
efforts is the flexibility to offer a program that will work with companies of
any size. We believe the return on investment offered through each of our
programs will more than meet your expectations.
Your customized program could include any of the following:
- Branich Motorsports team car(s) could carry your company colors and/or
logos, as required by your company;
The Branich Motorsports transport trailer could carry your company
colors and/or logo, as required by your company [N.B. Based on statistics
generated by Professional Racing Organization, Inc. in 1999, it is estimated
that a well-lettered hauler will generate over 83 exposures per mile on
multi-lane highways in the daylight. ] ;
The Branich Motorsports team uniforms, including the driver’s firesuit,
could be manufactured in your company colors, with company identifications
prominently displayed;
Branich Motorsports will provide appropriate recognition of your company
on our website sponsor page, at www.speedwayad.com/BranichMod. This
would include establishing a quick link from our website to yours. For the
2006 racing season, Branich Motorsports will continue to offer advertising
space for our sponsors on our website;
Your company flags, banners, and/or hats could be displayed in the pit
area of Branich Motorsports, at racing and sponsor events, at the Branich
Motorsports "Racing for Kids" appearances, and at other appropriate
functions;
Your company flags, banners, and/or hats could be displayed and
references made to your company by Branich Motorsports team members during
pre- and post-race activities and/or victory lane celebrations;
Branich Motorsports could include information regarding the sponsorship
participation of your company in press kits (containing up-to-date
information about the team and photographs), which are made readily
available to the media and other appropriate parties, and to race
facilities, for publication in race programs and periodicals;
Your company could receive additional photographs of the Branich
Motorsports team and car(s), for your own use;
Branich Motorsports could collect documentation, in the form of press
clippings, photographs, and stories, pertaining to the team and your
sponsorship, and present them to you at the conclusion of the 2006 racing
season;
Branich Motorsports could work with your company personnel to acquire
race credentials, to make arrangements for and to handle VIP’s, to make
arrangements for special on-site and off-site receptions, media functions,
or other activities, as required;
Team members and race equipment of Branich Motorsports could be
available for trade shows, personal and promotional appearances, work and
race schedule permitting; and,
Branich Motorsports, and those associated with the team, could be requested
to be aware and promote the sponsor by word of mouth.

|
|













Branich Motorsports
P.O. Box 897
Williamson, NY 14589
Call: 315-589-4444
E-Mail: FKae4@aol.com
|